Remeha’s new brand identity reflects its market leading position
Remeha has developed a new brand identity as part of its ongoing investment into the commercial heating market.
For over 80 years, Remeha has been at the forefront of advanced heating technology, producing the UK’s first commercial condensing boiler and the latest gas absorption heat pump. While the quality of service has remained unchanged, the expression of the brand has developed in that time.
Recent research carried out by Remeha confirmed its position as an established, solid brand with a reputation for supplying high-quality, good-value, reliable products. Consultants, specifiers and contractors all viewed it as best-in-class for performance, efficiency and engineering quality. Remeha’s objective was to ensure that its branding and identity fully reflect its market leading, premium standing in a very competitive market.
In line with the research, the new branding mirrors Remeha’s reputation for high performance, efficiency and best-in-class engineering quality. Remeha’s logo has been revamped and modernised and all marketing and technical literature has been thoroughly refreshed from content to design. The bold, distinctive new colour palette reinforces the identity and strength of the brand which is summarised in the new strapline – Engineering efficiency since 1935.
James Porter, sales director at Remeha, said; “We wanted to create a new brand identity that resonated with our target audience – which includes M&E consultants and specifiers and their clients and contractors – and which reflected our leading position in the commercial heating market.
“It is important for us that our brand identity reflects what we stand for: innovation, quality, performance, efficiency and reliability. The logo has evolved into a more modern, dynamic design. Customers will start to see that our sales and marketing collateral, from our literature to our advertising, have a distinct, striking look that dovetails with our brand identity.”
Remeha has been reliably engineering high-performance and high efficiency heating solutions since 1935, providing the most energy-efficient, sustainable and economical heating solution for every commercial requirement. At the heart of its comprehensive product portfolio is the market leading, fully modulating, low NOx Remeha condensing boiler range. Built around a single design concept, these boilers can be combined with Remeha’s complementary high-performance renewable and low carbon heating solutions including combined heat and power units and gas absorption heat pumps to create the modern low carbon plant room.
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